Meta Ads Manager

Manage your Facebook and Instagram ad campaigns directly from Ads Optimiser.

Campaign structure

Meta ads follow a three-level hierarchy:

1. Campaign — the top-level container with an objective and budget
2. Ad Set — targeting, placements, schedule, and bidding within a campaign
3. Ad — the actual creative that people see

Creating a campaign

1. Go to Campaigns and select the Meta tab
2. Tap New Campaign
3. Choose a campaign objective (e.g. Traffic, Conversions, Awareness)
4. Set your daily or lifetime budget
5. Save

Managing ad sets

Within a campaign, create ad sets to define:

• Audience targeting — demographics, interests, and custom audiences
• Placements — Facebook Feed, Instagram Feed, Stories, Reels, etc.
• Schedule — start and end dates
• Bid strategy — lowest cost, cost cap, or bid cap

Creating ads

1. Open an ad set
2. Tap Create Ad
3. Upload a creative from your generated jobs — images or videos
4. Add your ad copy (headline, primary text, call-to-action)
5. Save and publish

Uploading creatives

You can upload generated images and videos as Meta ad creative assets directly from the job detail page. These become available when creating new ads.

Requirements

You need a connected Facebook account with an active ad account. See Connect Facebook.