Reports & Analytics
Ads Optimiser provides campaign performance reporting, generation statistics, and automated weekly email summaries to help you track ROI and creative output.
TikTok Campaign Reports
Navigate to Reports in the sidebar to view TikTok campaign performance data.
Report levels
Drill down from campaign to ad group to individual ad:
| Level | What you see |
|---|---|
| Campaign | Overall campaign performance |
| Ad Group | Performance per ad group within a campaign |
| Ad | Performance per individual ad |
Click a campaign row to load its ad groups, then click an ad group to load its ads.
Metrics available
| Metric | Description |
|---|---|
| Spend | Total ad spend |
| Impressions | Number of times ads were shown |
| Clicks | Number of clicks on ads |
| CTR | Click-through rate (clicks ÷ impressions) |
| CPC | Cost per click |
| CPM | Cost per 1,000 impressions |
| Reach | Number of unique users who saw the ad |
| Frequency | Average times each user saw the ad |
| Results | Conversions or goal completions |
| Cost per Result | Spend ÷ results |
| Video Views | Play actions, 2s/6s watched, 25%/50%/75%/100% completion |
| Engagement | Likes, comments, shares, follows, profile visits (ad level) |
Date ranges
| Range | Period |
|---|---|
| Today | Current day |
| Last 7 days | Previous 7 days |
| Last 30 days | Previous 30 days |
| Lifetime | All time |
| Custom | Pick start and end dates |
Daily breakdown
Toggle Daily breakdown to see metrics split by day instead of aggregated totals. Useful for spotting trends and identifying which days perform best.
Sorting
Click any column header to sort ascending or descending. The current sort column and direction are highlighted.
Multiple accounts
If you have multiple TikTok advertiser accounts connected, use the Advertiser dropdown at the top to switch between them.
Google Ads Analytics
Google Ads reporting is built directly into the Campaigns page with real-time data powered by Google Ads Query Language (GAQL).
Account Performance Summary
A summary card at the top of the Google tab shows aggregate metrics:
- Spend, Clicks, Conversions, ROAS (primary stats)
- Impressions, CTR, CPC (secondary stats)
- Date range pills: 7 days / 30 days / This Month
Campaign-Level ROAS
Each campaign shows inline Spend, Clicks, and ROAS (Return on Ad Spend), colour-coded:
- Green (≥3.0x) — profitable
- Yellow (1.0–2.99x) — break-even
- Red (under 1.0x) — losing money
Ad Review Badges
Campaigns show approval status badges: Approved (green), Under review (yellow), Disapproved (red).
Drill-Down Insights
Click into any campaign → ad group → ad to see detailed metrics with flexible date ranges (GAQL enums + custom dates). Includes video metrics (play actions, watch percentages) and engagement metrics at the ad level.
See Google Ads Manager for full details.
Weekly Email Summary
Every week, Ads Optimiser automatically sends a summary email to all eligible users. The email covers the previous complete week (Monday to Sunday).
What's included
TikTok Ad Performance
- Total spend across all connected advertiser accounts
- Impressions and clicks for the week
- Results (conversions)
- Number of active campaigns
- Top campaign by spend — name, ID, and spend amount
Creative Generation Activity
- Jobs created — how many image/video generation jobs were submitted
- Jobs completed — how many finished processing
- Jobs ready — successfully generated creatives
- Jobs failed — generation failures
Example email
The weekly summary email looks like:
Your weekly TikTok summary (2026-03-17 to 2026-03-23)
Spend Impressions $1,234.56 45,678
Clicks Results 2,345 123
Jobs Created Jobs Ready 42 38 Top campaign by spend: Summer Sale Campaign — $567.89
Opting out
The weekly summary is sent to all users with connected TikTok advertiser accounts. Contact support if you need to opt out.
Admin Generation Stats (Admin only)
Admin users can access a detailed generation statistics dashboard:
- Go to Admin in the sidebar
- Click Generation Stats
Dashboard metrics
| Metric | Description |
|---|---|
| Total generations | All-time count of image and video jobs |
| Images / Videos | Breakdown by asset type |
| Ready | Successfully completed generations |
| This month | Generations in the current month |
| Average generation time | Mean processing duration |
| Active users | Users who generated content in the period |
| Total storage | R2 storage used by generated media |
| Average image size | Mean file size for image outputs |
| Average video size | Mean file size for video outputs |
Breakdowns
- By model — see which AI models are used most (Grok Image, Grok Video, Luma Ray 2, etc.)
- Daily trend — chart of generation volume per day
Content Library Metrics
Each platform's Content Library (accessible via Content in the sidebar) shows engagement metrics for published content:
| Platform | Metrics |
|---|---|
| TikTok | Views, likes, comments, shares, followers, total videos |
| Likes, comments, post count, followers | |
| YouTube | Views, likes, comments, privacy status, total videos |
Sort content by most views, likes, comments, or shares to identify your best-performing creatives. See Content Library for full details.